Syfy declares independence from its old name

Cable networks have to work extra-hard to establish their brands, unlike broadcast networks such as ABC, NBC and CBS, whose longevity and prominence makes them difficult to miss. Through creative advertising campaigns -- not to mention noteworthy shows -- cable networks such as TNT, FX, USA and lately AMC have established their identities with the public. We tend to know what we’ll be getting when we tune in to those channels: crafty escapism on USA, sophisticated storytelling on FX, mainstrea