Writing a blog worth caring about

This is Part 2 in a 3-part series called How To Write a Blog Worth Caring About . Part 1: Features of a blog worth caring about Part 2: Writing a blog worth caring about Part 3: Promoting a blog worth caring about (forthcoming) Introduction A while back, I started this series inspired by the revelation that I was approaching blogging in a shallow and ultimately ineffective way, having adopted supposed “best practices” that actually amounted to internet marketing dickish