DIRECTOR ERIC HEIMBOLD MAKES SUPER BOWL HISTORY WITH DORITOS CONTEST AD “POWER OF THE CRUNCH”

Los Angeles, CA – (February 2, 2009) – Director Eric Heimbold is celebrating after his “Power of the Crunch” commercial for Doritos aired during the Super Bowl XLIII broadcast yesterday. “Power of the Crunch” earned the 2nd place honor in this year’s Doritos “Crash the Super Bowl” program. The spot was also rated #5 on the coveted USA TODAY Super Bowl Ad Meter. “Power of the Crunch” was one of five top ads selected by Doritos maker Frito-Lay from nearly 2,000 submissions, and voted on by cons