Aug 30
I have been working on The Journal of the Medinge Group this weekend, including doing a few nip–tucks to the press release that Stanley Moss originally authored. Here it is, and the latest Journal articles—which are very, very good this year—can be found at medinge.org/journal. They are all compelling but I enjoyed Nicholas Ind’s one on market orientation, since a lot of my own branding research took Narver and Slater, and Kohli and Jaworski, as starting-points. Stanley Moss and Thomas Gad’s
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