Communication Basics

Today I co-led a media training session for scientists. The day went quite well, and I found it rewarding to be able to share my knowledge and experience with other scientists. I remember what it was like to learn about the media’s perspective on communicating science. It was so foreign to my science-trained brain, but understandable since it could be boiled down to one main point. In communicating your work (whatever it might be) with anyone, you need to tell a story. To tell a story you need