New Storytelling Dimensions: HBO Imagine Raises Bar for Seven Echo & New Advertainment Models

Why is it that online video, while at least 3 years old, offers very little beyond traditional video that happens to be shorter and amateur driven? Certainly the lack of scripting gives us the sense we’re invited guests in the creator’s home, and we develop para social relationships because we can interact with them. However very little, with the exception of “choose your own ending” has taken full advantage of the medium… until HBO Imagination . While the site is slow, complex, and c