Transmedia Storytelling, An ARG, Offline Experiences, A Contest With A Big Prize - Levi’s Weaves A Narrative Web

Levi's and its agency, Wieden + Kennedy , are set to unleash a new Alternate Reality Game (ARG) on the denim wearing world. At the center of the game is a character named Grayson Ozias IV. According to brand legend, Ozias was a friend of Levi Strauss' nephew Nathan. A friend who disappeared into the American wilderness in 1896, after hiding his fortune for future adventurers to find. The experience is part story, part scavenger hunt adventure and part puzzle game. It starts online, whe